Our Story

Our story is a direct response to the emotional and psychological struggle that is caused by the human urge of pushing yourself to achieve the real and illusive goals and expectations of live, which brings relentless anxiety, worry, emotional pressure and inner struggle...

We have been socialized to ‘win’, be ‘faster’, ‘perfect’, ‘normal’ and be the ‘best’ we can possibly be, as we constantly try to do and be better and when we inevitably fall short of achieving the ever-changing goals and expectations we slip into the inevitable emotional struggle of self-doubt, shame, judgements and depressive moods.  

We acknowledge that it is inevitable that you will experience, difficult and uncomfortable thoughts and emotions but that suffering as a consequence is optional.  For years we have tried to be perfect parents, children, spouses, friends, in-laws, family, employees and many more, yet we experienced break-ups, illness, loss and critical life-changing events.  In the process we felt stuck, disengaged and in despair about the future, regret about the past and felt failure at it all, tried it all and tired of it all.  

We, live in a society that labels our difficult feelings, emotions, past memories and psychological experiences as either ‘Normal’ and ‘Abnormal’ events that needs to be ‘fixed’ and ‘controlled’, instead of accepting and taking mindful actions guided by our deepest values, while being fully present and engaged.

Our name and logo

TransfoCoaching and Consulting draws its inspiration from the ocean waves, which are represented in our logo. Waves are constantly moving and transforming their size, shape, colour, speed, direction and power; and bring new and fresh water all the time.

With different sizes and colours, waves create the unique qualities of the ocean, showing us similar characteristics to how humans go about their personal growth at an individual and business level.

Watching the movement of waves as they meet the shore, and the rising of each wave as it reaches its highest point, could be applied to the human process of transformation and self-reinventing. All the qualities of how the wave will transform, already exist within the wave. Similarly, we believe that humans inherently have the capacity, and the qualities, to explore possibilities and reach their highest potential, resourcefulness, and a sense of achievement and success.

Our values

We are committed to meet the needs of our clients in a way that is:

Passionate
We are enthusiastic and committed to all our client engagements.

Innovative
We deliver creative solutions that are based on our clients' needs and we pioneer new ways to deliver service.

Partnership
We provide space and resources for our clients and stakeholders to partner with us and be part of our team.

Integrity
We conduct ourselves in a way that is ethical, transparent and fair, we value confidentiality, embrace diversity and ensure equality.