Professional Coach & HR Executive

Florentia is a Professional Coach, Movational Speaker and Human Resources Executive. She has extensive experience in the field of Human Resources Transformation and is the founder of TransfoCoaching and Consulting.

Florentia is passionate about leadership transformation and professional development. She enjoys working with people and is excited to see how each person can become the best they can be.  Her contribution to coaching stems from her experience, an understanding of the corporate work environment and an appreciation for people diversity.

During her career she has been exposed to various Executive HR management, Coaching, Consulting, Leadership, Project management, Board and Governance roles.

Her interest in coaching and consulting is inspired by the notion that people have become so reactive in response to the daily needs of life; and that coaching is an opportunity for people to create insights, to break free and experience transformative change.

She will help you to get in touch with your purpose, passion and dreams to overcome your fears and doubts, and will support you in taking the necessary steps for achieving your goals.  This is a partnership based on intention, integrity and agreement.  It is a partnership that will challenge you, stretch you and empower you.



  • MBA- University of Stellenbosch Business School
  • Masters Degree Research Psychology- Rhodes University
  • BA Hons. Industrial Psychology- University of Namibia
  • Certified Coach- Results Coaching systems
  • Certified Team Coach- Results Coaching systems
  • Certified Assessment Administrator- The Leadership Circle


Board membership:

  • Board member - Gondwana Nature Investments (PTY) LTD 
  • Board member – NEDBANK NAMIBIA (PTY) LTD 


Past Board membership:

  • Board member – Namibia Statistics Agency – 2011 - 2017
  • Board member – Namibia Training Authority – 2011 - 2017
  • Board member – NAMDIA – Aug 2016 -  May 2017 (Resigned)
  • Council Member – NQA - 2017 to June 2018 (NTA term ended)
  • Trustee – Debmarine – Namdeb Foundation Nov 2018 – Sep 2020
  • Trustee – Old Mutual Namibia (PTY) LTD Employee Empowerment Trust – July 2018 to May 2021
  • Board member - NAMCOR (PTY) LTD – Aug 2020 – resigned, took up Banking directorship


Professional membership:

  • Institute of People Management RSA (IPM),
  • COMENSA (Coaches and Mentors of South Africa)
  • Society of Human Resource Management (SHRM)
  • International Coach Federation (ICF)


Competencies, skills and capabilities

Practical HR management/Leadership and consulting skills and experience in the following areas:

  • Executive and Professional Coaching
  • Employee Engagement, Internal Communication
  • Change Management
  • Job Description Writing
  • Leadership Assessments
  • Talent Management, Performance Management
  • Training and Development
  • Succession Management
  • Leadership Conversations
  • HR Project Implementation
  • HR Policy Development
  • Motivational Speaking
  • Facilitation to a Wide Audience